Case Studies
Deep dives into systems architecture, enterprise alignment, and measurable outcomes.
Apple Seasonal Search
Enterprise SEO program across Apple seasonal commerce surfaces
Apple Store AMR
Seasonal merchandising SEO for the Americas
Apple Education Store
Back-to-school search optimization
Stanford MyHealth SEO
Full-funnel paid and organic search for regulated academic healthcare
Dignity Health Yext Location Conversion Engine
Programmatic SEO and conversion infrastructure across 1,000+ healthcare location pages
CommonSpirit Network Consolidation
Analytics and SEO preservation during massive health system merger
Dignity Health Conditions & Treatments Library
Competitive-intelligence content library that became AEM migration leverage
AEM Content Fragmentation Architecture
Turned the Conditions & Treatments library into a modular AEM adoption case
Yext Entity Data Foundation
Network-wide entity cleanup and syndication
ClarityPulse
Personal AI reporting prototype: GA4, GSC, ads data → source-backed narratives
AEO Visibility Infrastructure
Measurement system for brand visibility in AI search engines
Personal builds
Product Prototypes and Growth Systems
Personal prototypes and small-business systems showing hands-on product thinking, AI workflow design, and execution speed.
SearchForge
AI content intelligence for entity-driven brief generation
ActionThread
AI transcript-to-execution workflow automation
DomainSignal
AI-driven domain authority and intelligence platform
Date Night
Couples-focused app prototype for shared discovery
Vet Advocates Growth System
Structured acquisition system for a veterans-services nonprofit
SFC Surf School Search Visibility
Competitive analysis and search growth plan for a Waikiki surf school