Signals & Systems
Notas prácticas sobre SEO empresarial, AEO/GEO, búsqueda con IA y sistemas de crecimiento. Aquí están los artículos traducidos al español; el resto sigue en inglés.
En español
Tu Google Business Profile ahora es una fuente de grounding para la IA: lo que realmente cambió en 2026
Durante una década, el Google Business Profile fue un activo de visibilidad. En 2026 se convirtió en una fuente de grounding para la IA, y ahora un perfil incompleto recibe un resumen de IA desfavorable, sin importar su calificación en estrellas. Las palancas que de verdad cambiaron y el plan de acción para 2026.
Leer el artículo →Más artículos, en inglés
Estos artículos todavía no están traducidos. Las notas de estudio están en el índice en inglés.
I Audited 54 Companies Selling AI Visibility
Nearly half shipped the fashionable file. Nearly one in five skipped the one that actually feeds retrieval. Same 54 companies.
Leer en inglés →Ads in Free LLM Answers: What to Buy, What Gets Cited
Three assistants put ads inside free answers, one uses your chats to target ads elsewhere, and one quit. Click an assistant to see who sees ads there, and why buying the ad still doesn't buy the citation.
Leer en inglés →Ten Job Titles, Two Right Answers Each
On 14 September 2026 I counted ten growth, SEO and AI-search job titles twice — once by exact phrase, once by keyword match — and pulled every published salary figure for each. One title returned zero postings on one board and 10,000+ on another. Two salary sources disagree by 3.5x on the same title. The living version lets you check all ten.
Leer en inglés →In Education, Winning a B2B Customer Costs 7.3× More Than Winning a B2C One
The widest same-vertical acquisition-cost gap in this dataset is 7.3×. The narrowest is 1.3×. Both are "B2B vs B2C." Pick a vertical in the living artifact and watch the number that's actually true for your market.
Leer en inglés →Statistician vs Data Scientist — and Two Jobs With No BLS Code
Statistician and data scientist both carry a BLS occupation code, a wage survey and a 2035 growth projection. Growth engineer and AI engineer carry neither. Real numbers, an interactive comparison, and the gaps shown rather than guessed.
Leer en inglés →Search Results by Intent: Five Pages and the Zero-Click Future SEOs Already Measured
One search box, five different pages, and a zero-click trajectory SEOs were charting a decade before the phrase existed. Click a sector and the result surface redraws to the rates the studies actually measured — then the conclusion asks what optimizing for citation looks like once the gatekeeper is an agent, not a ranking page.
Leer en inglés →The Flat-Fee Multi-Agent Stack — and the 3 Billing Traps That Quietly Meter You
The two-subscription agent stack (orchestrator + Claude Code) is real and works — but three silent traps reclassify that flat-fee work to metered API rates. What they are, the verified 2026 timeline, and the durable fix.
Leer en inglés →Agency Spotlight: Intrepid Digital and the Long Game in Search Marketing
Intrepid has produced content for AWS for about seven years — a strong run in a field where SEO clients churn near 38% a year. An observational look at the repeatable mechanics behind search-client longevity: specialization, broad-spectrum coverage, CRO, and metric discipline.
Leer en inglés →The Long Road to Systems Thinking: My Journey in Search, AI, and Building Things
From agency environments to Apple-scale SEO programs, and why search in 2026 feels like being at the edge of a new map.
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